Rogue Credit Union earned top billing among Oregon’s credit unions in a recent survey conducted for Forbes.
The Medford-based financial firm earned an 86.88 score, while Eugene-based Northwest Community Credit Union scored 85.9 and was No.2. The highest score of 94.93 was awarded to Louisiana-based Barksdale Federal Credit Union.
Forbes hired German market research firm Statista to produce its first-ever look at the Best-In-State Banks and Credit Unions list. Instead of gauging balance sheets as well as profit and loss statements as Forbes does for its annual ranking of the 100 largest bank, Statista surveyed more than 25,000 customers, gathering opinions on their current and former banking relationships. The banks and credit unions were rated on overall recommendations and satisfaction, as well as five subcategories: trust, terms and conditions, branch services, digital services and financial advice.
Jeanne Pickens, RCU’s chief operations officer, said Statista’s approach aligned well with her institution.
“It was in our wheelhouse from how we approach business at Rogue by taking care of our 128,000 members,” Pickens said. “At Rogue, we say that trust with our members is our most valuable currency, and it’s something that we have to earn each and every day. Rogue has consistently ranked among the top in the country from a financial metric perspective as well, and that is a direct result of how we do business.”
Coquille-based First Community Credit Union was No. 3 at 85.86, while First Technology Federal Credit Union, a Bay Area firm with Beaverton regional headquarters, was next at 83.34 and Portland-based OnPoint Community Credit Union followed at 82.18.
Forbes also put out a list for in-state banks.
Nationwide financial institutions such as Bank of America, Wells Fargo and Chase Bank, which have branches in at least 15 U.S. states, were excluded along with U.S. Bank, PNC Financial and Bank of the West.
Banner Bank, headquartered in Walla Walla, Washington, picked off the top spot for Oregon with an 81.31 score. Portland-based Umpqua Bank was No. 2 at 79.22, while it was No. 3 on the Washington list. The only other institution to make the Oregon list was Columbia Bank of Tacoma, Wash.
Reach reporter Greg Stiles at 541-776-4463 or firstname.lastname@example.org. Follow him on Twitter at www.twitter.com/GregMTBusiness or www.facebook.com/greg.stiles.31.