Travel Medford is asking for the public’s help to come up with ideas for a special event or festival to be held in the winter months.
“There seems to be an appetite for more events, especially as they relate to Medford and the downtown,” said Travel Medford Senior Vice President Eli Matthews.
Travel Medford is inviting people to answer a survey about what kinds of events and activities would be most appealing in the winter months.
“We’re looking to the community for input and inspiration,” Matthews said.
The organization also wants residents to rank their preferences among four categories of events — beer and wine, sports and outdoor activities, culinary, and performing and visual arts.
To help Travel Medford understand what attracts people to events, the organization is asking what events residents have attended in the past, and what specific elements of those events made them enjoyable or not enjoyable.
Matthews said the Rogue Valley hosts a long list of events in the spring and summer, but the number of events drops off from late fall to early spring — typically from November through February. He said December isn’t off the table as a month when another event could be added, even though people are often busy with holiday preparations and celebrations.
Travel Medford has hired a communications and events coordinator and recently formed an events committee, Matthews said.
But the organization would rather partner with another group rather than trying to launch a new event or festival on its own, he said.
In the past, Travel Medford has helped start events, then handed them off to other groups as the events grew larger and became established, Matthews said.
Travel Medford has emailed the anonymous survey to thousands of people. The response deadline is Thursday.
“We’ve already heard a lot of ideas,” Matthews said.
Incoming ideas run the gamut, from a new music festival to a harvest and grape crush festival, he said.
The new event could potentially kick of next winter, he said.
“Medford is the eighth largest city in the state. We’re poised to step up our game. We want something that puts us on the map for an event people want to attend,” Matthews said. “We want an event that benefits local citizens and the community, but also draws people in.”
Reach Mail Tribune reporter Vickie Aldous at 541-776-4486 or firstname.lastname@example.org. Follow her on Twitter @VickieAldous.