More acts are in works for Central Point venue

How come there are no acts being scheduled at the Lithia Motor Amphitheater this year? I mean it's a beautiful facility and it's just sitting there.

— Bill F., Medford

Bill, you are right when you say the Central Point venue's grand accommodations have not been tapped.

The Lithia Motor Amphitheater, built in 2005, has been used primarily for the Jackson County Fair's evening entertainment and concerts. The amphitheater also has been used for the Britt Festivals' major headliners, including James Taylor, Sheryl Crow and Crosby, Stills & Nash, who performed there last year.

While no Britt concerts have been scheduled at LMA this year, there is still that possibility if Britt officials decide an artist will draw a crowd too large to accommodate on their Jacksonville hill, said Sara King Cole, Britt's marketing director.

The large fairgrounds amphitheater, at full-capacity, holds 5,900 people, with 2,000 theater-style seats and a grass hill large enough to hold nearly 4,000 people.

Bob Smith, president of the Jackson County Fair Board, said the venue, on average, hosts about four events a year in addition to fair concerts. Smith is working with promoters and artists to bring in more acts this summer, but as negotiations are still under way, he declined to say who or what events are being scheduled.

"We want to see the facility used more effectively within the community," he said.

We do know there will be some acts there this year — those performing at the county fair. That lineup includes Little Big Town (July 20), the Beach Boys (July 21), Wynonna Judd (July 22), Boys Like Girls (July 23) and Loverboy (July 24).

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