VIdeo's success goes to the dogs

They've gone and done it: OK Go has turned its "White Knuckles" video into a dog fest of a YouTube sensation with a little help from a goat.

The video received a million hits in a day after it debuted on "The Ellen DeGeneres Show" and was posted online Sept. 20.

Sure, the band's popular, but this time its owes a debt to Riot, Spike, Justice, Jury, Sequel, Zuni, Kash, Bunny, Peanut, Tin Tin, Kobie and Dazzle. And Ranger, a feisty goat who makes a cameo pulling at a leash in the 31/2; minutes of bouncy music, frantic stacking of plastic buckets and canine tricks.

Fame came faster for "White Knuckles" than OK Go's Grammy-winning "Here It Goes Again" treadmill video, which has over 50 million hits in five years, said Bobbie Gale, the band's publicist.

Playing stagehands to the dogs are the band's Damian Kulash, Tim Nordwind, Dan Konopka and Andy Ross. Dressed in white from head to toe, they sing "White Knuckles" from their album "Of the Blue Colour of the Sky" as they twirl dogs in chairs and hoist them on planks, tables and into moveable cubby holes by twos and threes.

The band didn't want a bunch of stupid pet tricks or one amazing dog, but a lot of dogs doing basic things together, said Kulash, the guitarist and lead singer.

The band's goofy treadmill routine is one of the most watched videos ever. OK Go has also collected nearly 20 million hits on a Rube Goldbergesque video featuring tumbling dominoes, nearly 5 million hits on its first one, a backyard dance, and over 3.5 million hits on January's Notre Dame Marching Band swamp thing video. The animal video has been viewed by more than 6 million people so far.

The backyard, treadmill and animal dances were choreographed by Trish Sie, Kulash's sister. She and the band won a best short form music video Grammy as co-directors of the treadmill piece.

"Dogs don't understand the concept of a beat or an eight-count. It's all one big game to them," Sie said.

They decided to shoot in Corvallis, because Talented Animals has an office there, dogs and trainers were available and they had donated warehouse space. Kulash's own pet, a brown dog named Bunny, mixed it up with the four-pawed pros.

The dogs underwent two weeks of training. In the warehouse, humans used stuffed animals to rehearse. They built tables and furniture, painted 2-inch-by-8-inch boards and practiced bucket building. The choreography included the trainers moving around the room to guide the dogs through each trick with hand or voice signals, clickers, toys and treats.

On the first 48 tries, mistakes by dogs or humans stopped the work short. They got all the way through take 49, but they wanted to improve it so forged ahead to shoot 124 takes over four days. Around the 50th try, the dogs were so used to their parts they sped up and trainers had to spend time correcting them. The group decided on take 72 for the video.

The video reminds people to support animal rescue, and the band will do just that by donating net proceeds from website sales to the ASPCA's Rural Rescue Dog Fund, set up to help smaller rescue operations and shelters around the country. The video can be bought for $2, $2,000 or $2 million at

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