RightNetwork taking a conservative approach

Kelsey Grammer is an investor and public face supporting a new network that launched this month with entertainment designed to appeal to political conservatives.

RightNetwork, whose first series, "Running," follows the fortunes of some Tea Party-backed candidates for public office, is also trying a new model to establish itself. It is initially making programming available through video-on-demand services, the Internet and through mobile phones, bypassing the approach of a traditional TV network with a spot on channel lineups.

Investors hope the support of a conservative audience that has made Fox News Channel and radio hosts like Rush Limbaugh successful could also work for entertainment programming, said Kevin McFeeley, RightNetwork's president.

"We feel the precedent has been set," he said.

Grammer, the Emmy-winning star of "Frasier," said the network represented a desire by him and some political friends "to stop allowing people who hate us to define us."

"If you have NBC, ABC, you have entire networks flooded with a very particular point of view," he said. "They won't admit it, but it's clearly the way it is. There's plenty of room for us."

Initial programming also includes "Right2Laugh," with standup comedians; "Politics and Poker," with card players sitting around talking politics; and an entertainment newsmagazine. New episodes are made available every few weeks, McFeeley said. Some of the candidates featured in "Running" have already lost primary bids.

In the works is a sitcom called "Moving Numbers," about quirky political consultants trying to elect a candidate to the U.S. Senate. McFeeley said RightNetwork will also offer some vintage programming, like old episodes of William F. Buckley's "Firing Line."

Grammer said it's not "right-wing nuts" who are behind the network.

"We're middle-of-the-road people who have a fairly conservative approach to government, that's all. Less government," he said. "It's not some insidious group of people who are plotting some horrible takeover."

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