Southern Oregon room revenues increase

Southern Oregon's inn and hotel operators saw modest year-over-year gains in July.

Average room rates pushed above $83, a bargain compared to the rates in resort-driven Central Oregon, where the average cost is $122 a night, and the Oregon Coast, where the average is $116 a night.

Revenue per available room, considered a key indicator in the industry, edged up 1.4 percent to $61.44 in July, while the coast and Willamette Valley regions both saw 2 percent declines.

But room demand in July was flat in the southern part of the state, while occupancy statewide increased 1.4 percent.

The five-county southern region produced $16.6 million in room revenue during the month, less than1 percent growth.

For the first seven months of the year, however, revenue has grown 2.1 percent to$71.4 million.

The only region to see a drop in revenue from 2010 has been the Oregon Coast, where the$114 million spent on lodging is 1.1 percent less than a year ago.

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