Southern Oregon hotel numbers grew in 2017

Southern Oregon hotels and inns showed across-the-board gains in 2017.

Data compiled by Smith Travel Research of Hendersonville, Tennessee, for the Oregon Tourism Commission showed the region outperformed 2016 figures in all six metrics.

Occupancy rates climbed to 63.7 percent from 62.2 percent; average room rates climbed 2.7 percent to $94.14; revenue per available room grew 4.3 percent to $60; the total room supply for the year expanded 1.3 percent to more than 3 million; room demand jumped 2.9 percent to more than 1.9 million, while room revenue surpassed $182.1 million, a 5.7 percent increase.

Statewide, room revenue grew by 4.5 percent to more than $1.9 billion. The average room rate soared 3.1 percent to $121.90, and demand rose 1.3 percent. Occupancy fell to 66.7 percent from 67.4 percent.


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