Graphic artist Sarah Cribb works out of Ashland home. Bob Pennell / Mail Tribune photo - Bob Pennell

Home Grown: Sarah Cribb Graphic Design / Illustration

Editor's note: This is one in a weekly series of profiles on locally owned and operated businesses in Southern Oregon.

What do you do and how long have you been doing it? I do graphic design and illustration, including corporate branding. I specialize in logos. I also design brochures, rack cards, business cards and posters. I do house posters and murals. I'm the resident graphic designer for Camelot Theatre. I've done this for 25 years.

How long have you lived in the Rogue Valley? I moved to Ashland in 1983. I spent a little time in Santa Barbara, Calif. Before that I lived in Massachusetts.

What inspired you to go into this line of work? I always loved art as a little girl, painting and drawing were my best classes in school. I thought I might be an art teacher when I was in school. Once I was introduced to graphic design I was really hooked.

What decision or action would you change if you could do it again? Maybe I would have learned to speak in public and been more sociable with people earlier on. As an artist I did things my own way and was a bit reclusive. It's important to learn the business end of what I do and learn to be self-promoting. I could have done that earlier on.

What's the toughest business decision you've made? I used to do things the old way, cut and paste on a light table. When the computer age came, I really I thought I might have to change my career. The purchase of a computer was a big thing and learning computer skills. I love the learning curve and am still learning new things. It's amazing graphically what you can do with a computer now and no matter what profession you go into, you still have to learn to use a computer.

Who are your competitors? All graphic designers. Lots of people coming out of college have graphic design skills. I think my fine arts background gives me an advantage over people who only learned on the computer. DJ Design and the advertising firms in Medford do similar things to what I do.

What are your goals? I would like to bring in a publisher and establish a project, something I could do on a monthly basis, like a magazine.

What training or education did you need? I studied fine art and design at Montserrat School of Visual Art in Beverly, Mass. I went through a series of workshops to learn about computers, I had tutoring and did some online work, as well. I was in the School of Creative Studies program at University of California-Santa Barbara for a while; that's where I was introduced to graphic design.

What's your advice for budding entrepreneurs? Follow your passion and do what you love. Be organized and have a business plan. It's as much about doing good work as it is providing excellent service. Tailor the design to your client and anticipate their needs.

To suggest businesses that are at least five years old, contact Greg Stiles at 776-4463 or e-mail

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