SOU remaking website

Southern Oregon University is remaking its website and will include new blogs and more use of social media in the finished product, due to be unveiled next year.

"This is all a part of the reinventing of the SOU brand," said Jeremy Speer, who came to SOU in March as the university's new web communication manager.

SOU has hired Portland-based Sockeye Creative Inc. for research into what the university needs from its site and to assist in creating an easily maintainable site.

Speer's position is new at the university. However, Beaver estimates that the staff dedicated to marketing is 40 percent smaller this year because of the focus on a larger web presence and letting go of more print advertising.

With the new website, SOU is making way for new approaches with social media by setting up a Facebook page, a YouTube channel and blogs.

SOU President Mary Cullinan's blog was created when she visited China for two weeks with the Oregon Legislative and Trade Delegation recently. She will continue to update the blog.

Melissa Michaels of the College of Arts and Sciences has created a blog highlighting new faculty members.

"Faculty Focus is created to give prospective students a sense of what a conversation (with professors) would be like," she said.

A student blog project, Southern Oregon University Blogs, is a collection of writings and pictures by students about their lives at SOU.

The blogs are not connected directly to the SOU site yet but are available at http://blogs.sou.edu/facultyfocus/ and blogs.sou.edu.

— Ashland Daily Tidings

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