Promoters take live entertainment 'to the next level'

ASHLAND — A new production company is planning a series of interactive world-music performances at the Historic Ashland Armory beginning Friday, Feb. 11.

SugarTime Presents has five events planned so far, which will include dancing, live music and local cuisine.

Executive producer Jason Gallagher says the idea for the series came after he and owner Bree Larson helped organize a successful cabaret show at the armory in November. More than 450 people attended the sold-out Yard Dogs Road Show, the group's fifth appearance in Ashland.

Since then, Gallagher says, "we've been putting everything in place to really take live entertainment in the region to the next level."

The shows will feature multiple performances in one night that encourage audience participation.

The first performance, a Latin-themed "Carnival!" will begin with dinner from Dragonfly restaurant, followed by two musical acts and several dance troupes both performing and instructing. It will end with a black-light presentation of capoeira, a form of Brazilian dance that incorporates martial arts moves.

Each show will include dinner and live entertainment, and some also will feature yoga, chants and costume contests to add to the hands-on experience.

"Dinner, plus a drink, plus all this entertainment, there's nothing like it anywhere in the area," says Gallagher, adding he's noticed interactive events tend to bring in a consistent crowd, while concerts can be hit or miss.

Larson says Ashland has a need for larger-scale performances.

"I think Ashland really does have a lack of live entertainment and big events," Larson says. "The town really craves it."

Larson says after the first few events, she and Gallagher will be able to better predict SugarTime's future, which may include planning shows in San Francisco or Portland. Larson is hoping for long-term success. "I'm super excited, and I'd love for this to go on forever and ever," she says.

Share This Story