Motel occupancy and room rates rise

Travelers elected to spend the night in Southern Oregon and spent more for lodging in April, according to the latest figures compiled by Smith Travel Research of Hendersonville, Tenn.

Room demand in the five-county region rose 6 percent to 129,523 rooms last month and revenue rose 6.7 percent to just over $9 million. Southern Oregon's April average room rate of $69.80 lagged most other regions in the state, except for the Eastern Oregon region, but surpassed its four-month average of $67.83.

Through the first four months of the year, Southern Oregon's 42.9 percent occupancy is up by 6.5 percent from 2010. Room demand posted a 5.8 percent gain, while revenue was up 5.3 percent. Room revenue through April for the region was $29.9 million.

— Greg Stiles

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