More than 110 solar panels will generate 21.3 kilowatts of electricity at Lanphier & Associates’ new building in Navigator’s Landing in Medford. - Jamie Lush

Marketing firm's new digs go solar

Medford marketing and advertising agency Lanphier & Associates' operations will be under one roof for the first time in more than seven years when its new building in Navigator's Landing is completed in late August.

The $1.7 million, 7,500-square-foot office built by R.A. Murphy Construction on National Drive replaces Lanphier's two East Jackson Street houses and will produce much of its own electricity with a 21.3-kilowatt solar system.

"It will be a longer walk from the front door to the art department, but we don't have to get wet," says Rick Moir, Lanphier's vice president and managing partner. "On average, we will generate 20 percent of our power and during peak sun months, we will generate more than half of our power. The rest will go on the power grid."

The Oregon Legislature recently upped the tax credit for such projects to 50 percent from 35 percent, and Oregon Energy Trust kicked in a $27,000 grant. The solar system designed by Advanced Energy Systems includes 112 Evergreen photovoltaic panels and four inverters, and is scheduled to begin generating power in September.

"Through our tax credits we can service our debt and have it done in five years," Moir projects. "There's a positive cash flow right off the bat."

The agency also plans to add two positions to its staff of 13, taking advantage of the office park's e-commerce designation, which gives property tax breaks in exchange for qualified new hires.

The move places the company within easier reach of clients who live outside the Rogue Valley as well.

"We have several clients outside the area that are coming and going and we are coming and going, so it will be handy to be by the airport," Moir says.

Lanphier recently signed Salem Hospital and Avamere Health Services of Wilsonville, parent company of Waterford at Three Fountains Plaza, Moir says.

Lanphier is selling its 1,650-square-foot building to Superior Stamp & Sign Co., which is relocating from Bartlett Street to make way for The Commons development project downtown. Koenig Investment Advisory, which operates in the Woolworth Building on South Central Avenue, is purchasing the 1,100-square-foot building. Both deals are in escrow.

Reach reporter Greg Stiles at 776-4463 or e-mail

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