Hoteliers see modest gains

Southern Oregon inn and hotel operators saw modest year-over-year gains in July.

Average room rates pushed above $83, a bargain compared to the resort-driven Central Oregon average rate of $122 and nearly $116 on the Oregon Coast. Revenue per available room, considered a key indicator in the industry, edged up 1.4 percent to $61.44. Room demand in July was flat, compared to the statewide 1.4 percent increase. The coast and Willamette Valley regions both saw 2 percent declines in demand.

The five-county southern region produced $16.6 million in room revenue during the month, less than one percent growth. For the first seven months of the year, however, revenue has grown 2.1 percent to $71.4 million. The only region to see a drop in revenue from 2010 has been the Coast where the $114 million spent on lodging is 1.1 percent less than a year ago.

— Greg Stiles

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