Hotel demand grows

Occupancy and demand for Southern Oregon rooms grew by 12.4 percent over a year earlier in November.

The region's hotels, motels and bed and breakfast establishments were 44.5 percent full during the month, and revenue per available room reached $29.67, a pick-up of 11.3 percent. Total room revenue during November for Jackson, Josephine, Klamath, Coos, Curry, Douglas and Lake counties hit nearly $7.7 million, also an 11.3 percent gain.

For the year, Southern Oregon lodging has seen a 5.6 percent rise to 53.6 percent; revenue per room is $39.40, a 5.3 percent increase; and room demand is up 6.4 percent.

The Commerce Department today said spending was up 8 percent for travel during the third quarter, and nationwide tourism employment reached its highest growth level since the spring of 2002.

"That totally jives with what we've seen on the revenue and occupancy side," said Carolyn Hill, chief executive of Southern Oregon Visitors Association. "Statewide, the results have been strong the past two quarters. One of the reasons our revenue has grown has been that the Willamette Valley and Portland metro areas have been really strong. Those are the regions that put gas in the engine for everyone. Their success is important to our success."

— Greg Stiles

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