Car rental revenues falling

Sales for all five automobile rental companies operating at the Medford airport declined over the first half of 2009.

Year-to-date declines ranged from 19.51 percent at Avis to 3.12 percent at Enterprise, according to figures reported to Jackson County.

Total rental revenue in 2008 reached $6,748,475.23. As of June 30, the five companies combined for sales of $2,874,804.81.

Hertz, Budget and Enterprise both reported two months of increased sales during the first half of the year, while National had one month of gains.

Hertz produced revenue of $812,931.71 during the first six months of 2009. Despite back-to-back gains in April and May, the No. 1 rental company in the nation and market trailed 2008 sales by 7.36 percent at mid-year. National, which saw a 1.12 percent year-over-year gain in June, was No. 2 after six months at $661,252.71.

Avis, which trailed last year's performance throughout the first six months, posted revenue of $595,133.07. Budget had 14.33 percent gain in April and followed up with a 7.72 percent improvement in June to pull with 4 percent of last year. As a result, Budget had revenue of $460,086.71 through six months.

Enterprise, the newest player at the airport, had first-half revenue of $345,401.60.

— Greg Stiles

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