Ashland will survey residents on values, perceptions

Ashland's first survey of its residents since 2003 is coming after the City Council on Tuesday approved spending $16,000 on it.

In January, the city will give residents a chance to report their updated opinions about the community, the economy and the services provided by the city government via the survey conducted by the National Research Center Inc.

The city will receive a report on the results in April.

City Councilman Greg Lemhouse said he's not normally a fan of surveys, but the 2011 survey will provide a view of residents' values and opinions and their perception of the performance of city departments.

"We need to get an idea where we are in terms of performance and what their values are for budgeting," he said.

Lemhouse voted with council members Carol Voisin, Kate Jackson, Eric Navickas and Russ Silbiger to authorize the survey. Councilman David Chapman voted against the move, saying he doesn't think the information will be very useful.

Surveys will be mailed to 1,200 residents. City officials expect about 400 of those will be returned. Ashland will be able to compare its results to a National Research Center database of 500 other jurisdictions to see how it rates against other cities, said city Management Analyst Ann Seltzer.

— Ashland Daily Tidings

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